TANU R. SMITH
TR Brandsmith was born out of my passion to build better for you consumer brands. Tapping into my 10+ years of strategy and brand marketing in CPG I offer best in class solutions and custom strategies to grow your brand awareness, velocity, and drive profitability. I have experience as both a marketing consultant and a fractional marketing resource.
SERVICES
B2C Marketing
Deep knowledge in building consumer targets and insight driven marketing campaigns. Experience with both campaign strategy and execution.
Brand Building
Traditionally trained brand marketer with the tools and experience to build your brand identity through research and scrappy data parsing.
Business Strategy
Whether you’re a young brand or an established company, I have systems and models for all of your business needs including: long range planning, budgeting, internal scorecards, KPI tracking, and investor relations.
DTC & Retail
Soup to nuts experience in DTC and Retail brands, specifically forecasting and scoping marketing campaigns to hit each part of the funnel. I can also manage creative, PR, digital, and shopper marketing in house and externally.
PORTFOLIO OF WORK
